Lebanon 

This campaign shows everyone how underrated the country Lebanon really is by highlighting that visiting Lebanon is like visiting multiple other countries at the same time.

Idea 

The country that has it all #THISISLEBANON 

Billboard

Transit 

Magazine 

Direct Mail

Sending out post-card type mail to our consumers to encourage them that this is their next underrated place to go travel to

Guerrilla 

For this part of the campaign, photo booths will be placed in major North American airports where travellers can interact with it in between flights. The photo booth will take you through a trivia showing photographs of Lebanon and trying to see if you can guess the country. In the end you get to receive a photo of yourself with one of the Lebanese photographs in the background so it looks like you visited!

Using Format